Events

The Perfect PR Plan (with Stripe Communications)

08/03/2017 Sarah Burry-Hayes

This week, Museum Galleries Scotland hosted its first-ever Festival of Museums webinar. We were delighted to introduce our guest speaker, Shaun Bell, an Account Director at Stripe Communications – the Festival’s PR and comms agency. Here’s what he has to say… With the reveal of the 2017 Festival of Museums

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Archive

New VisitScotland website

10/05/2012 Loretta Mordi

Attending a meeting of VisitScotland Quality Advisory Committees, I was shown the brand new VisitScotland website (launched 30th April). Given so many museums are part of the VisitScotland Quality Assurance Scheme, I thought I would blog my first impressions. The overall design is clear and easy to use – the

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Archive

Ever heard of QR?

17/06/2011 Sarah Burry-Hayes

I just read an excellent article on the use of QR codes on publicity materials (yes, yes – I know – not everyone’s cup of tea, but it’s the marketeer in me!). For those of you that don’t know, they’re those odd, square things that you spy sometimes on posters, leaflets

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Archive

To visit or not to visit?

13/10/2009 Heather Doherty

Ever wondered how trip organisers decide whether or not to visit a museum or gallery? I’ve just read a couple of research reports which give a little insight from the perspective of visit organisers. Mark flagged them up to me following his attendance at the Annual National Conference of Visitor