How to make online friends and influence people…

Last Thursday saw Sarah, Lucy and I head up to Dundee for the first of our October website workshops. Designed to help members get the most from their presence on our website, the workshops offer hands-on training in updating member pages, adding news and events and how to keep an eye on your page stats. The basic premise is: update your page with current information > make it visually appealing > more people will look at it on our website > more people will visit your website and potentially your museum – simple!

Feedback from the day was excellent. Despite being holed up in a room full of computers while the sunshine blazed down on the River Tay outside, the course participants enthusiastically took the opportunity to enrich their pages with details of their collections, images and exhibitions information. We could barely keep up with the pace of publishing all the updates! It’s great to see that the updates have continued post-workshop, with our website CMS getting a steady stream of new content to be approved. There are still a few places available for the Inverness and Glasgow dates so get in touch if you’d like to come along.

Talking of promoting your organisations online, Google have just launched a new tool for Google Maps – Place Pages. Now being Google, they want ‘…there to be a Place Page for every place in the world…’ but it does offer us all a place to promote our organisations, providing accurate information which can be accessed from Google maps and the opportunity to tap into the traffic from here to our own websites. Some of our members are already listed but it would be well worth us all adding an entry. To get listed or to find out more see the Google blog.

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