Why webinar?

the word webinar in scrabble pieces

So we’ve planned a webinar.

It’s primarily aimed at helping Festival of Museums participants in the run up to their events, but will contain tons of expert advice and everyone is welcome to register and tune in – it’ll be free. We’ll be running it at 2pm on 7 March 2017 and our chums at Stripe Communications (who are, yet again, doing the FoM PR campaign this year) are going to share their expert tips on how to excel at local PR.

It’s called ‘How to get your town talking: The perfect PR plan’.

Well – I say we’ve planned it. There’s only so much planning one can do when it comes to things being held live and online! But we’ve scoped, researched, discussed and written endless lists of dos and don’ts and have an exhaustive list of things other people have made mistakes with in the past that we’ve learned from. So it’s safe to say we’re as prepared as we can be.

‘But’ (you might be thinking)…

But what is a webinar?

In simple terms, a webinar is a seminar on the web. Hence web-inar. Clever eh?! But, if you’re anything like me, you’re still none the wiser about what that actually means. Basically, the term covers any live meeting that takes place over the web – be it a presentation, workshop or other communication. A webinar allows the audience to interact with the presenter – in our case we’ll be asking you to write in with your questions as the presentation goes on and the presenter will aim to answer them in a Q&A session at the end.

When you register you’ll be sent details of where to ‘sign in’ on the day, which will allow you in to the platform we will be using to participate.

Why are we webbing?

The museums sector in Scotland is big. Really big. And visiting some of you involves flights, ferries or at the very least a few hours travel. Likewise, planning ‘central’ locations for training (as we’ve done in the past with Festival of Museums), even when we visit larger cities around the country, results in locations that aren’t necessarily the most convenient for you. Fewer of you were attending our training sessions and this posed a problem for us.

Webinars will allow us to offer you training in the comfort of your own workstation. You don’t need to travel. You don’t need to take time out of the office. Heck – you don’t even need to move that far from the kettle. It should give you the opportunity to tap into training without having to lobby for overnight stays or rail fares. Now we’re not saying it’s identical to face-to-face training, but it’s not far off, and who knows – with the ability to ask questions anonymously you might feel a little more inclined to do so!

What will I need?

You’ll need a quiet(ish!) space, a computer and keyboard, a pair of headphones (we do recommend this – firstly it makes it easier to hear, and secondly puts people off disturbing you!) and 30 minutes blocked out of your diary. That’s it.

But what if I still can’t make it?

Now, being live, the webinars do still rely on people being ‘free’ and blocking time out of their diary for the session. Although we will be limiting this first webinar to 30 minutes or so, we understand it still might not be convenient for everyone or that you might not have the requisite software or hardware to dial in while at work.

To get over this we will be recording the session and putting this online for you to view afterwards. You won’t have the benefit of being able to ask questions ‘live’, but Stripe are really very nice and if you have a question after watching the recorded webinar, they will be more than happy for you to contact them. Likewise, we will be happy to act as middle man if you want us to pass anything on.

Still sounds a bit scary to me…

Almost everything like this seems scary when you haven’t done it before. I’m a relatively recent convert to webinars and it scared the bejesus out of me the first time. But actually, it’s really straightforward (or at least it should be if we’re doing it right!). We’re aware that this will be new for a number of you so we’ve planned lots of nice introductory type things (blogs, tweets etc) and instructions for you to follow to ensure you’re taken through the process.

We’ll also have someone on hand on the day if you find you (or we!) have any technical problems.

And put it this way, all you have to do is dial in. Leave the rest to us.

Great! Where do I sign up?

We’re taking registrations through Eventbrite – exactly the same way as we do with standard training courses and our Conference. If you’re interested in hearing more about the content, the presenter and the whole webinar process, do sign up. And pop it in your calendar.

We really would love to have you involved – and it’s as much a learning curve for us as it is for you.

Register now and keep us company! And see you in March!

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