History in the Making!

HHA blog pictureScotland is gearing up for the 2017 Year of History, Heritage and Archaeology

Scotland is getting ready to shine a spotlight on some of our greatest assets and icons, as well as our hidden gems in celebration of the 2017 Year of History, Heritage and Archaeology (YoHHA).

We already know that history and heritage are key motivators for visits to Scotland, and museums and galleries play a vital role in this important part of the visitor experience. From industrial to maritime heritage, social to natural history and local fossils to archaeological finds – the year presents a chance for all museums, large and small, to spotlight themselves during what’s set to be a special year.

From World Heritage Sites to ancient monuments, museums to historic battlefields, cultural traditions to our myths, stories, artefacts and legends, the 2017 Year of History, Heritage and Archaeology will celebrate both our tangible and intangible heritage – our buildings, visitor attractions, archaeological sites as well as our diverse traditions and cultures.

Scotland’s Themed Years celebrate the very best of Scotland including its landscapes, people and personality. During each year, both locals and visitors to Scotland can enjoy a programme of events taking place throughout the year in celebration of the themes, as well as lots of opportunities to discover sides of Scotland they might never knew existed. They also deliver impact for Scotland too – encouraging the tourism industry and beyond to collaborate, attract new customers and generate benefits for the economy.

The overarching aim of the 2017 Year of History, Heritage and Archaeology is to spotlight, celebrate and promote Scotland’s rich and vibrant product and place, linked with the themes, but it’s also about engagement and participation.

On 13 May, we announced a £300,000 Signature Events Fund to support new, creative event proposals that will capture the imagination, resonate strongly with the Year’s themes and provide key moments across the year to drive high levels of media coverage and attendance. The fund can support new events or new programmes within existing events or festivals and will be open for applications until 29 July.

If your idea is not eligible for the Signature Events Fund, we have also compiled a list of other potential funding opportunities which you can see on eventscotland.org.

Are you 2017 ready?

2017 will be just around the corner before we know it, so to help organisations and communities think about how they can get involved, we’ve recently launched our VisitScotland YoHHA toolkit.

The toolkit has a range of relevant marketing information including free to use images and promotional wording. You can also download the official 2017 logo to use across your own promotional material. Translated logos are also available including a Gaelic version.

Why not help us spread the word across your digital channels? You can join the conversation using the dedicated hashtag #HHA2017

Later this year, we will also look to launch a partner programme for 2017 which isn’t funded but offers an opportunity to potentially be included in the wider marketing campaign for the year.

In the coming months, we will also be sharing updates on plans for 2017 so why not keep-up-to-date by subscribing to the range of VisitScotland channels?

2017 provides a great opportunity to invite people to come and explore our attractions, our people, our traditions and our distinct cultures but we can’t do it alone –  think how you could be involved and help make history with us!

Chelsea Charles

Communications Manager: Scotland’s Themed Years

VisitScotland Events Directorate

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