A while ago I did a little survey of our member museums to see who was doing what in terms of social media presences for their museums. My approach was pretty rudimentary – go to the museum page on our website, follow the link to the museum’s website then have a quick look to see if there were any obvious links to blogs, Twitter, Facebook, Flickr, YouTube etc.
The results were pretty encouraging – quite a few members are doing quite a lot of stuff! This doesn’t only apply to large organisations such as NLS who have a range of themed blogs for specific aspects of their collections as well as YouTube and Flickr content, but also included several of our independent members such as Almond Valley Heritage Centre and Glasgow Women’s Library who again make use of a range of social media tools to engage with their audiences and promote their organisations.
I know that there will be many more examples of members using social media that I’m not aware of, but what I’m really interested in would be your experiences – from the museum perspective, have you found this a useful and efficient way to communicate with your visitors? Has the reward been worth the effort in terms of time and resources so far? If you’d like to share your experiences please make a comment.
Museums Etc is currently inviting input from museums and galleries into their experiences of using Twitter to involve their communities. Take a look to see how you can contribute or just follow the process of compiling the book. If you’re interested in finding out more about how you can use social media within your organisations UKOLN, who provide best practice advice to our members through the Digital Advice Service have a loads of resources to help on their website.